Impact of Media and Marketing on Sustainable Development of Traditional Craft Villages in Vietnam

Author(s)

Thi Diep Uyen Doan , Le Hoang Tien ,

Download Full PDF Pages: 27-33 | Views: 38 | Downloads: 17 | DOI: 10.5281/zenodo.13959246

Volume 13 - September 2024 (09)

Abstract

The goal of the paper is to analyze the media and marketing practices in traditional craft villages.This assessment aims to examine the extend of influence of these practices on the sustainability of traditional craft villages. From there, analyses and recommendations are made to preserve traditional crafts.

Keywords

media, marketing, sustainable development, traditional craft villages, Vietnam

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