Assessing the Artistic expressions through 3D Fabrication Signage Art

Author(s)

Eric Kwadwo Amissah , Evans Kwadwo Donkor , Fredrick Boakye-Yiadom ,

Download Full PDF Pages: 11-34 | Views: 103 | Downloads: 37 | DOI: 10.5281/zenodo.11090917

Volume 13 - April 2024 (04)

Abstract

This study delves into the intersection of artistry and fabrication techniques within the realm of 3D signage. In recent years, 3D fabrication has emerged as a versatile medium for artists and graphic designers to express their creativity in signage projects. This research focuses on how various fabrication methods, such as CNC routing, laser cutting, and hand sculpting, have been employed to achieve unique artistic visions in signage design. Through qualitative case study design, interviews with artists, designers, fabricators, and visual analysis of contemporary artworks, this study examines the aesthetic possibilities, technical challenges, and conceptual considerations inherent in 3D fabrication signage art. Findings revealed that 3D signages serve as prominent visual elements in various settings, including commercial, public, and private spaces, demanding careful consideration of material selection and fabrication methods to ensure longevity, economic feasibility, and visual impact. The study concludes that 3D fabrication signage presents innovative examples and contributes to the understanding and appreciation of 3D fabrication signage art as a distinct form of contemporary artistic expression.

Keywords

3D fabrication, fabrication methods, material selection, graphic design, sculpture, signage art

References

Adu, S., Amponsah, R., Antwi, S. & Mensah, P. (2023) Importance of public engagement in environmental impact assessments (EIAs) and the benefits of stakeholder involvement in project design, environmental soundness, and social acceptability. Journal of Environmental Protection, 14, 919-931. doi: 10.4236/jep.2023.1411051.

Acocella, I. & Cataldi, S. (2020). Using focus groups: Theory, methodology, practice. SAGE Publications.

Agyarkoh, E. (2018). Trends analysis of manual signage technology in Ghana. Online Journal of Art and Design, 6 (1), 74-98.

Ayanlade, J., Ayanwunmi, V., Omoniyi, P., & Jen, T. C. (2023). Exploring creative applications in the digital age: A review of computer numerical controlled plotter. 2nd International Conference on Multidisciplinary Engineering and Applied Science (ICMEAS). https://doi.org/10.1109/icmeas58693.2023.10379222

Banga, H. K., Kalra, P., Belokar, R. M., & Kumar, R. (2021). Design and fabrication of prosthetic and orthotic product by 3d printing. In Mokhtar Arazpour (Ed.), Prosthetics and orthotics. Intechopen. https://doi.org/10.5772/intechopen.94846

Bisht, R. (2024, January 30). What is purposive sampling? Methods, techniques, and examples. Researcher.Life. https://researcher.life/blog/article/what-is-purposive-sampling-methods-techniques-and-examples/

Bristow, M. (2016). Pragmatics of attachment and detachment: Medium (un)specificity as material agency in contemporary art. PhD thesis, Norwich University of the Arts and University of the Arts, London

Bristow, M. (2020). Pragmatics of attachment and detachment. In Jennifer Harris (Ed.), A companion to textile culture. 333-352. Wiley.  https://doi.org/10.1002/9781118768730.ch18

Bruchlos, K. (2022). Inter-rater reliability: Chance-corrected measures. Technische Hochschule Mittelhessen, Fachbereich Mathematik, Naturwissenschaften und Datenverarbeitung

Calori, C. & Vanden-Eynden, D. (2015). A complete guide to creating environmental graphic design systems: Signage and wayfinding design. John Wiley & Sons, Inc.

Cline, L. S. (2015). 3D printing and CNC fabrication with SketchUp. McGraw-Hill Education.

Chapman, C. (2024, April 04). The principles of design and their importance. Toptal. https://www.toptal.com/designers/ui/principles-of-design

Dawnna, A. (2024, February 05). The evolution of acrylic signage technology. Displays and Holders. https://www.displaysandholders.com/the-evolution-of-acrylic-signage-technology

DeRenzo, E., Singer, E. A. & Moss, J. (2020). Ethical considerations when preparing a clinical research protocol. Elsevier Science.

de Weerd‐Nederhof, P.C. (2001). Qualitative case study research. The case of a PhD research project on organising and managing new product development systems. Management Decision, 39 (7), 513-538. https://doi.org/10.1108/EUM0000000005805

Earnshaw, R., Liggett, S., Excell, P. S., & Thalmann, D. (2020). Technology, design and the arts - Opportunities and challenges. Springer Series on Cultural Computing. https://doi.org/10.1007/978-3-030-42097-0

Elite sign solutions. (2024, February 05). A brief history of signage. Elite sign solutions. https://www.elitesignsolutions.co.uk/a-brief-history-of-signage/

Evans Graphics. (2018, August 10). The benefits of 3D signage. Evans Graphics. https://blog.evans-graphics.co.uk/blog/the-benefits-of-3d-signage

Feng, J., Fu, J., Lin, Z., Shang, C., & Li, B. (2018). A review of the design methods of complex topology structures for 3d printing. Visual Computing for Industry, Biomedicine, and Art, 1 (5), 1-16. https://doi.org/10.1186/s42492-018-0004-3

Galati, M. & Minetola, P. (2019). On the measure of the aesthetic quality of 3d printed plastic parts. International Journal on Interactive Design and Manufacturing (IJIDeM), 14 (2), 381-392. https://doi.org/10.1007/s12008-019-00627-x

Gamal, A., Nashaat, B., Shahda, M. M., & Nosier, S. R. (2023). Ten questions concerning the integration of digital fabrication techniques into the architectural design process. Architectural Engineering and Design Management, 20 (1), 120-149. https://doi.org/10.1080/17452007.2023.2269559

Ganeev, R. A. (2013). Laser - Surface interactions. Springer Netherlands.

Gareth, D. (2024, April 06). Space as a visual element of graphic design. https://254-online.com/space-as-a-visual-element-of-graphic-design/

Gibson, I., Rosen, D. W., & Stucker, B. (2015). Additive manufacturing technologies. Springer Link. https://doi.org/10.1007/978-1-4939-2113-3

Ginni. (2023, September 18). The impact of signage: Elevating your brand through effective visual communication. Medium. https://medium.com/@ginni1384/the-impact-of-signage-elevating-your-brand-through-effective-visual-communication-9e7730461e96

Globa, A., Donn, M., & Twose, S. (2012). Digital to physical: Comparative evaluation of three main CNC fabrication technologies adopted for physical modelling in architecture. International Journal of Architectural Computing, 10 (4), 461-480. https://doi.org/10.1260/1478-0771.10.4.461

Groenland, E. A. & Dana, L. (2019). Qualitative methodologies and data collection methods. In Edward Groenland & Léo-Paul Dana (Eds.), New teaching resources for management in a globalised world. World Scientific. https://doi.org/10.1142/11449

Hall, J. N. (2020). Focus groups: Culturally responsive approaches for qualitative inquiry and program evaluation. Myers Education Press.

Identity Group. (2022, December 04). History & relevance of 3d signage in marketing. Identity Group. https://www.identitygroup.com/history-relevance-of-3d-signage-in-marketing/

Ioannides, M. & Patias, P. (Eds.) (2023). The complexity and quality in 3D digitisation of the past: Challenges and risks. In: Ioannides, M., Patias, P. (Eds), 3D Research Challenges in Cultural Heritage III. Lecture Notes in Computer Science, vol 13125. Springer, Cham. https://doi.org/10.1007/978-3-031-35593-6_1

Jansen, D. & Warren, K. (2023, September 11). Validity & reliability in research: A Plain-Language Explanation (With Examples). Grad Coach. https://gradcoach.com/validity-reliability-research/#:~:text=As%20with%20validity%2C%20reliability%20is,concerned%20with%20consistency%20and%20stability.

Jevnaker, B. H. & Olaisen, J. (2022). Towards the dynamic arts of reimagining sustainable organization. In book: Reimagining Sustainable Organization, 157-178. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-96210-4_8

Karnik, P. (2023, July 13). Epic story of signage. Art news. https://chinha.in/features-english/epic-story-of-signage/

Kelly, G. (2010, February 05). Paul Renner (1878-1956). Palomar College. https://www.palomar.edu/users/gkelley/PaulRenner.html

Kim, S., Shin, Y., Park, J., Lee, S., & An, K. (2021). Exploring the potential of 3d printing technology in landscape design process. Land, 10 (3), 259. https://doi.org/10.3390/land10030259

Klamer, A. (1997). The value of culture: On the relationship between economics and arts. Amsterdam University Press. https://doi.org/10.5117/9789053562185

Kling, B., Krüger, T., Baur, R., Hellstern, C., Leitte, S., Aichele-Platen, A. & Gray, A. (2013). Signage: Spatial orientation. Edition Detail.

Koskinen, I., Zimmerman, J., Binder, T., Redström, J., & Wensveen, S. (2012). Design research through practice. Science Direct, Elsevier. https://doi.org/10.1016/c2010-0-65896-2

Lai, P., Kwong, K., & Mak, A. S. (2010). Assessing the applicability and effectiveness of 3d visualisation in environmental impact assessment. Environment and Planning B: Planning and Design, 37 (2), 221-233. https://doi.org/10.1068/b34141

Lange, R. T. (2011). Inter-rater reliability. In Kreutzer, J.S., DeLuca, J., Caplan, B. (Eds.), Encyclopedia of clinical neuropsychology. 1348-1348. Springer. https://doi.org/10.1007/978-0-387-79948-3_1203

Ledin, P. & Machín, D. (2018). Doing visual analysis: From theory to practice. SAGE Publications Ltd. https://doi.org/10.4135/9781529793529

Leschok, M., Cheibas, I., Piccioni, V., Seshadri, B., Schlueter, A., Gramazio, F., … & Dillenburger, B. (2023). 3d printing facades: Design, fabrication, and assessment methods. Automation in Construction, 152, 104918. https://doi.org/10.1016/j.autcon.2023.104918

Lewis, J. R. & Sauro, J. (2021). Usability and user experience: Design and evaluation. In Gavriel Salvendy & Waldemar Karwowski (Eds.), Handbook of human factors and ergonomics, 972-1015. Wiley. https://doi.org/10.1002/9781119636113.ch38

Lidwell, W., Holden, K. & Butler, J. (2003). Universal principles of design. Rockport Publishers, Inc.

Li, C., Guo, H., Yin, M., Zhou, X., Zhang, X., & Ji, Q. (2023). A systematic review of factors influencing signage salience in indoor environments. Sustainability, 15 (18), 13658. https://doi.org/10.3390/su151813658

Lindh, U. W. (2012). Light shapes spaces: Experience of distribution of light and visual spatial boundaries. PhD thesis, HDK – School of Design and Crafts, University of Gothenburg.

Lin, F. & Yao, M. Z. (2017). The impact of accompanying text on visual processing and hedonic evaluation of art. Empirical Studies of the Arts, 36 (2), 180-198. https://doi.org/10.1177/0276237417719637

Lipson, H. & Kurman, M. (2013). Fabricated: The new world of 3D printing. Wiley.

Maras, S. & Sutton, D. (2000). Medium specificity re-visited. Convergence: The International Journal of Research into New Media Technologies, 6 (2), 98-113. https://doi.org/10.1177/135485650000600207

Massobrio, A. (2023, February 05). The future of CAD technology: Innovations and implications. Neutral Concept. https://www.neuralconcept.com/post/the-future-of-cad-technology-innovations-and-implications

Martikka, O., Kärki, T., & Wu, Q. (2018). Mechanical properties of 3d-printed wood-plastic composites. Key Engineering Materials, 777, 499-507. https://doi.org/10.4028/www.scientific.net/kem.777.499

McClure, K. S. (2020). Selecting and describing your research instruments. American Psychological Association.

Meis, J., & Kashima, Y. (2017). Signage as a tool for behavioral change: Direct and indirect routes to understanding the meaning of a sign. PloS one, 12 (8), e0182975. https://doi.org/10.1371/journal.pone.0182975

Michael, C., Green, M., Travis, G., Ayers, R., Godolphin, A., Denaux, C., Erickson, M. & Hernandez, A. (2020). Industrial revolution (1800’s-1940’s). Pressbooks. https://pressbooks.pub/anne1/chapter/the-industrial-revolution-and-sts/

Miočević, M. & de Schoot, R. V. (Eds.) (2020). Small sample size solutions: A guide for applied researchers and practitioners. Taylor & Francis.

Mirza, H., Bellalem, F. & Mirza, C. (2023). Ethical considerations in qualitative research: summary guidelines for novice social science researchers. Social Studies and Research Journal, 11 (1), 441-449.

ML Engraving. (2024, April 06). Aesthetic textures. ML Engraving. https://www.mlengraving.com/en/laser-engraving-on-moulds/aesthetic-textures

Moonan, W. (2020, February 04). The pioneering work of graphic artist Herbert Bayer. Smithsonian Magazine. https://www.smithsonianmag.com/smithsonian-institution/why-graphic-artist-regrettable-past-gains-attention-180974014/

Morris, A. (2015). A practical introduction to in-depth interviewing. SAGE Publications.

Mueller, T. R. (2006). Learning to think spatially. National Academies Press.  https://doi.org/10.17226/11019

Nova Digital. (2024a, March 20). How 3d modeling is transforming sign design. Crave design works. https://www.cravedesignworks.com/blog/2024/3/20/how-3d-modeling-is-transforming-sign-design

Nova Digital. (2024b, March 23). The role of CNC in sign making: Revolutionizing 3d modeling and precision crafting. Crave design works. https://www.cravedesignworks.com/blog/2024/3/23/the-role-of-cnc-in-sign-making-revolutionizing-3d-modeling-and-precision-crafting

Perrot, A.  (Ed.) (2019). 3D printing of concrete: State of the art and challenges of the digital construction revolution. Wiley.

Phillippi, J. C. & Lauderdale, J. (2017). A guide to field notes for qualitative research: context and conversation. Qualitative Health Research, 28 (3), 381-388. https://doi.org/10.1177/1049732317697102

Power sign. (2023, October 04). 5 materials used for 3d sign boards: A comprehensive overview. Power sign. https://www.powersign.ae/materials-used-for-3d-sign-boards/

Printhouse. (2023, February 16). Creating a buzz with 3D signage. Print Planet Ghana. https://printplanetghana.com/creating-a-buzz-with-3d-signage/

Redbean. (2024, April 01). 3D fabricated signs / 3D channel signs. Redbean Projects and Signage. https://redbeanprojects.co.za/what-we-do/fabricated-channel-3d-signage/

Reynolds, A. (2023, October 14). Semiotics in art and design: Understanding the power of symbols and signs. Ren Creative Works. https://adrianreynolds.ie/semiotics-in-art-and-design/

Rise Vision. (2023, March 08). What are the types of digital signage? Rise Vision. https://www.risevision.com/blog/what-are-the-types-of-digital-signage

Rodner, V. & Kerrigan, F. (2014). The art of branding − lessons from visual artists. Arts Marketing: An International Journal, 4 (1/2), 101-118. https://doi.org/10.1108/am-02-2014-0013

Scopigno, R., Cignoni, P., Pietroni, N., Callieri, M., & Dellepiane, M. (2015). Digital fabrication techniques for cultural heritage: a survey. Computer Graphics Forum, 36 (1), 6-21. https://doi.org/10.1111/cgf.12781

Seban, L. (2020, August 26). Elements of style in the visual arts. Arts in Context. https://www.artsincontext.com/post/elements-of-art

Seiferle, R. (2024, April 04). Medium specificity & flatness definition overview and analysis. The Art Story. https://www.theartstory.org/definition/medium-specificity-and-flatness/

Shahrubudin, N., Koshy, P., Alipal, J., Kadir, M. H. A., & Lee, T. C. (2020). Challenges of 3D printing technology for manufacturing biomedical products: A case study of Malaysian manufacturing firms. Heliyon, 6 (4), e03734. https://doi.org/10.1016/j.heliyon.2020.e03734

Sherbina, N. (2023, November 19). How IoT is shaping the future of digital signage. AI Screen. https://www.aiscreen.io/blog/digital-signage/how-iot-is-shaping-the-future-of-digital-signage/

Sjöström, M., Olsson, R., & Dalin, R. (2011). A digital 3d signage system and its effect on customer behavior. 2011 International Conference on 3D Imaging (IC3D). https://doi.org/10.1109/ic3d.2011.6584378

SyBridge Technologies. (2020, August 21). Texturing 3D-printed parts. SyBridge. https://sybridge.com/texturing-3d-printed-parts/

Sylvester, S. A., Baah, K. S., Fening, P. A. & Baah, O. P. K. (2023). Design And fabrication of a representational sculptural-sign post for the metal product design section: Kwame Nkrumah University of Science and Technology. Sinomics Journal, 2 (5), 1129-1142.

Taherdoost, H. (2016). Validity and reliability of the research instrument: How to test the validation of a questionnaire/survey in a research. SSRN Electronic Journal, 5 (3), 28-36 https://doi.org/10.2139/ssrn.3205040

Thorson, M. (2020). Renaissance humanism: Rediscovering Greece. Pressbooks. https://mlpp.pressbooks.pub/encounterswiththearts/chapter/renaissance-humanism-rediscovering-greece/

Tibbey, E. (2023, June 26). A look at the latest technologies used in digital art. 21 Draw. https://www.21-draw.com/digital-art-technologies/?d_currency_code=multi

Tissen, L. (2023). 3D printing and the art world: Current developments and future perspectives. In Ashutosh Sharma (Ed.), Advances in 3D Printing. Intechopen. https://doi.org/10.5772/intechopen.109107

Tongco, M. D. C. (2007). Purposive sampling as a tool for informant selection. Ethnobotany Research and Applications, 5, 147. https://doi.org/10.17348/era.5.0.147-158

Torres, C., Campbell, T., Kumar, N., & Paulos, E. (2015). Hapticprint. Proceedings of the 28th Annual ACM Symposium on User Interface Software &Amp; Technology. https://doi.org/10.1145/2807442.2807492

Torres, C. (2019). Hybrid aesthetics: Bridging material practices and digital fabrication through computational crafting proxies. Doctoral thesis, Graduate Division of the University of California, Berkeley

True impact. (2023, June 15). What is billboard art? Exploring the intersection of art and advertising. True impact. https://trueimpactmedia.com/blog/billboard-art/

Udris-Borodavko, N., Oliinyk, V., Bozhko, T., Budnyk, A., & Hordiichuk, Y. (2023). Aesthetics and semiotics in 21st century visual communications: pedagogical and sociocultural aspects. Research Journal in Advanced Humanities, 4(4), 22-40.  https://doi.org/10.58256/rjah.v4i4.1144

Varnalis-Weigle, A. S. (2016). Materials experience and the studio artist: A mix method Approach. PhD thesis, Graduate School of Library and Information Science, Faculty of the Simmons University.

Verma, S. (2023, June 06). The role of design in visual communication. IIAD. https://www.iiad.edu.in/the-circle/the-role-of-design-in-visual-communication/

Verma, J. P. & Verma, P. (2021). Determining sample size and power in research studies: A manual for researchers. Springer Nature Singapore.

Wen, Y. (2016). On the importance of art theory in art education. 5th International Conference on Social Science, Education and Humanities Research (SSEHR 2016). Atlantis Press.

Ye, R. (2024, February 27). What is CNC routing: CNC router definition, types, applications & tools. 3erp. https://www.3erp.com/blog/cnc-routing/

Zuo, H., Hope, T., & Jones, M. (2014). Tactile aesthetics of materials and design. Materials Experience, 27-37. https://doi.org/10.1016/b978-0-08-099359-1.00003-5

Cite this Article: