Drinking Honey Along With Superman:An Esthetic Symbolic Study on Product Packaging
Author(s)
Download Full PDF Pages: 08-22 | Views: 913 | Downloads: 225 | DOI: 10.5281/zenodo.3408194
Abstract
This research aimed to find out the textual and contextual symbolic esthetics of “Madurasa Superman” product packaging design of PT. Air Mancur Indonesia. This research was a case study using a descriptive qualitative design constituting both picture and writing on primary and secondary packaging design. The data was obtained from observation, interview, and documentation, while the analysis used symbolic theory. Symbol, according to Peirce, as a sign was divided into three based on the relationship between representation and its object. The result of research showed that in message delivery through packaging design esthetics there were symbols brought close to the audience target through typography, picture, color, logo, and lay out.
Keywords
esthetics, symbol, madurasa, product packaging, design element.
References
Abdullah, Irwan. (2010), Konstruksi dan Reproduksi Kebudayaan, Yogyakarta: Pustaka Pelajar.
Belch, George E & Michael A. Belch (2011), Advertising and Promotion: An Integrated Markerting Communication Perpective, New York: Grawhill.
Brandna. (2008), Pengaruh Warna Tehadap Emosi, Jakarta: Brandna, Volume 2 nomer 6 Mei-Juni 2008.
Budiman, Fikri, Sudaryanto & Muh. Arifudin Islami. (2009), Kajian Pustaka dan Observasi Budaya Warak Ngendog dalam Menentukan Wujud Warak Ngendog Penelitian Block Grand Direktorat Jenderal Pendidikan Tinggi), Semarang: Udinus.
Carter, David E. (2001), The Big Book of 5,000 Fonts, New York: Harper Collins Publishers.
Creswell, Jhon W. (1994), Research Design: Qualitative & Quantitative Approaches, London: Sage Publication.
Foley, John. (2006), Balanced Brand, San Francisco: Jossey Bass a Wiley Imprint. http://clip-cliping.blogspot.com. http://www.anneahira.com
Jefkins, Frank. (1994), Advertising atau Periklanan, terjemahan Haris Munandar. (1997), Jakarta: Erlangga.
Junaedhie, Kurniawan. (1991), Ensiklopedi pers Indonesia, Jakarta: Gramedia Pustaka Utama,
Keluarga Besar Air Mancur. (1979), 16 Tahun Gema PT. Air Mancur, Solo: PT. Air Mancur.
Klimchuk, Marianne Rosner & Sandra A. Krasovec. (2006), Packaging Design: Successful Product Branding from Concept to Shelf atau Desain Kemasan: Prencanaan Merek Produk yang Berhasil Mulai dari Konsep sampai Penjualan, terjemahan Bob Sabran. (2007), Jakarta: Erlangga.
Kotler, Philip, Swee Hoong Ang, Siew Meng Leong & Chin Tiong Tan. (2003), Marketing Mangement: An Asian Perspective, (Third Edition) atau Manajemen Pemasaran: Sudut Pandang Asia (Jilid 2), terjemahan Ahmad Lukman. (2005), Jakarta: PT. Indeks Kelompok Gramedia
Kotler, Philip. (1989), Marketing Management Analysis, Planning, and Control atau Manajemen Pemasaran, Analisis, Perencanaan, Implementasi dan American Based Research Journal ISSN (2304-7151) Volume 2, Issue 7 http://www.abrj.org Page 22 Pengendalian, terjemahan Heruji Purwoko. (1990), Jakarta: Erlangga.
Krisnawati, Christina. (2005), Terapi Warna dalam Kesehatan, Coriosita, Yogyakarta.
Kriyantono, Rachmat. (2006), Riset Komunikasi, Jakarta: Kencana.
Kusmiati, Artini, Sri Pudji Astuti & Pamuji Suptamdar. (1997), Teori Dasar Desain Komunikasi Visual, Jakarta: Trisakti.
Lee, Monle & Carla Johnson. (1993), Principles of Advertising: A Global Perspective atau Prinsip-prinsip Pokok Periklanan dalam Perspektif Global, terjemahan Haris Munandar & Dudy Priyatna. (2007), Jakarta: Prenada Media Group.
Moriaety, Sandra & Nancy Mitohell, (2009), Advertising, terjemahan Tri Wibowo, 2011, Jakarta: Kencana.
MUI. (2007), SK10/Dir/LPPOM MUI/XII/07 tentang Logo Halal
Murphy, John. Michael Rowe. (1988), How to Design Trade Marks and Logos, Ohio: North Light Books.
Noth, Winfriend. (1990), Hand Book of Semiotics, America: Indiana University Press.
Nuradi. (1996), Kamus istilah periklanan Indonesia, Jakarta: Gramedia Pustaka Utama.
Poerwanto, Hari. (2000), Kebudayaan dan Lingkungan dalam Prespektif Antropologi, Yogyakarta: Pustaka Pelajar.
Ranciere, J. (2004), The Politics of Aesthetiies, Continuum: Gabriel Rockhill.
Ritzer, George. (2009), Sosiologi Ilmu Pengetahuan Berparadigma Ganda, Jakarta: PT. Raja Grafindo Persada.
Rohendi, Tjetjep Rohendi. (2000), Kesenian dalam Pendekatan Kebudayaan, Bandung: STISI Press.
Rustam, Surianto. (2009), Lay Out Dasar & Penerapannya, Jakarta: Gramedia Pustaka Utama.
Rustam, Surianto. (2009), Mendesain Logo, Jakarta: Gramedia Pustaka Utama.
Sachari, Agus. (1989), Estetika Terapan, Bandung: Nova.
Shimp, Terence A. (2000), Advertising Promotion and Supplemental Aspect of Integrated Marketing Communications atau Periklanan Promosi: Aspek Tambahan Komunikasi Pemasaran Terpadu, terjemahan Revyani Sjahrizal & Dyah Anikasari. (2003), Jakarta: Erlangga.
Sularko, Herdi, Victor Prawata & Michael Widranata. (2008), How Do The Think?, Mosher Jakarta: Publishing.
Sutrisno Sj, Mudji. (1999), Kisi-kisi Estetika, Yogyakarta: Kanisius.
Suyono, Capt. R. P. (2008), Ajaran Rahasia Orang Jawa, Yogyakarta: 2KLS Yogyakarta.
Swann, Alan. (1987). Basic Design and Layout. Phaidon: Oxford.
Tabloid Ind-Jamu, Edisi 3 Maret 2007, hal: 22 Tjiptono, Fandy. (2005), Brand: Management & Strategy, Yogyakarta: Andi.
Widodo, Sahid Teguh. (2011), Manjaga Nilai Sakralitas Air dalam Kebudayaan Jawa: Sebuah Pendekatan Etnohidrolika, Surakarta: Institut Javanologi LPPPM UNS.
Widyatama, Rendra. (2011), Pengantar Periklanan, Yogyakarta: Pustaka Book Publisher.
Wong, Wucius. (1972), Beberapa Asas Merancang Dwimatra, terjemahan Adjat Sakri, Bandung: Institut Teknologi Bandung
Cite this Article: