Business Model Development through Corporate Strategy Design: IBM SWOT Analysis
Author(s)
Download Full PDF Pages: 12-19 | Views: 755 | Downloads: 204 | DOI: 10.5281/zenodo.3429153
Abstract
The research tries to understand the ongoing process in products and services offered by technology giant IBM. Using extensive secondary research and text mining as a primary approach to collect information to the current portfolio of IBM, multiple corporate strategies are designed. SWOT analysis is used as an extensive tool to take step by step approach in understanding the opportunities that exists in the general environment. At the same time SWOT also helps to understand the strengths that IBM can exploit through value chain analysis and how the internal core competencies produce a fit in IBM’s operational activities. Overall the study is strongly qualitative in nature and explores multiple avenues that a techno-functional company can implement to penetrate and gain greater market share.
Keywords
SWOT analysis, Value chain analysis, core competencies, Porter’s five forces, VRIN analysis.
References
- “Fortune 500: IBM employees". Fortune. 2012.
- “Fortune 20 most profitable companies: IBM". Fortune. 2012.