“Exchange of car with little more cost” A Case of Pak Suzuki Motor Company Ltd. (PSMCL)
Author(s)
Muhammad Saqib Riaz , Mohsin Kiani , Numair Sulehri ,
Download Full PDF Pages: 06-08 | Views: 753 | Downloads: 188 | DOI: 10.5281/zenodo.3428915
Abstract
This case is about Pak Suzuki motor company limited manufacturer of Suzuki swift (auto). The sale of swift was low due to more cost as compared to others cars of Suzuki Company. To increase the sale of Suzuki Swift Company administration decides to provide customers the luxury car in exchange of small car with some additional lump sum amount
This case is about the incentives given to customers with large car at low price in exchange policy. It also focuses on the managerial decision making that how to foster the growth of Suzuki swift. Issue highlighted is important for management how to fulfill the need of customers.
Keywords
Managerial decision making; exchange policy; automation;
References
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