The Impact of Perceived Value to the Purchasing Decisions of Consumers for Natural Cosmetic Products: A Study on “M White” Natural Cosmetic Brands of D.O PRO Joint Stock Company in Vietnam
Author(s)
Tran Phi Hoang , Nguyen Minh Tuan , Vo Huu Khanh , Le Minh Duc ,
Download Full PDF Pages: 25-33 | Views: 749 | Downloads: 184 | DOI: 10.5281/zenodo.3441935
Abstract
The study results were conducted to identify and analyze the impact of perceived value to the purchasing decisions of consumers for M White natural cosmetic products of D.O PRO Company in Vietnam. The research results showed that there are 04 factor groups influencing perceived value to the purchasing decisions of consumers for M White natural cosmetic brands as following: Expectations, perceived quality, image and price which are base for D.O PRO natural cosmetics company to have strategy to enhance the percieved value of consumers for M White natural cosmetic products in the future
Keywords
Satisfaction, purchasing behavior, purchasing decisions, perceived value, natural cosmetics, Vietnam
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