The Influence of Personality and Socio-Cultural Factors on Performance of Female Entrepreneurs in Micro and Small Enterprises in Ghana– A Review of Related Literature

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Volume 5 - September 2016 (09)

Abstract

This paper is designated to examine entrepreneurs’ personal characteristics, and socio-cultural factors and their effect on performance on female entrepreneurs in small and medium enterprises (SME’s) in Ghana. The personality theoretical model which is often referred to as psychological theories (Hisrich & Peters, 1998) were explored to guide the study. Social and economic theories were also explored. Research theories and related literature were reviewed and a conceptual framework was constructed based on the related literature that was reviewed.

Keywords

Entrepreneur, Personality, Socio-Cultural, Economic, Performance

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Cite this Article:

Philomena Aboagye, The Influence of Personality and Socio-Cultural Factors on Performance of Female Entrepreneurs in Micro and Small Enterprises in Ghana– A Review of Related Literature, American Based Research Journal 09(2016):25-36 DOI: 10.5281/zenodo.3441763